Biden 2020 campaign
3 Comments on “Biden 2020 campaign”
The way the red, abstracted ‘e’ falls back in the blue makes it read like “Bid n’ Harris”.
On the blog of typography.com, Jonathan Hoefler comments on the logo he created for the ticket, based on Decimal. It’s “a collaboration with Senior Creative Advisor to the campaign Robyn Kanner, which evolves the earlier mark by Aimee Brodbeck at Mekanism.”
The Brother 1816 version had a bit more pep.
I like the use of Decimal with Mercury in the advertising spots but find the logo pretty lackluster and uninspired. Lucky that 2020 is probably the least important logos will be in a US election