Miss Tique Damesmode
The typeface is Daphne. This bold cursive was designed by Georg Salden, derived from a calligraphic ad he had made for a hat shop in Dusseldorf in the 1960s. The Miss Tique wordmark features a terminal form for the e – one of many expressive swashes included in Salden’s design. These swashes played a key role in the advancement of independent font publishing. Salden recollects:
It was all about the bold italic line with large swashes. This font was accepted by Berthold for its Staromat [a photographic typesetting system for titles]. The various swashes could be copied onto other letters, depending on taste. This provided hundreds of possibilities. Although I gave exact instructions as to how these swashes were to be used, the production placed them wrong, some even upside down. This was one of the reasons why I decided to publish my fonts independently.
The rest is history. In 1972, Salden started the GST-Kreis, and directly provided its members – a number of typesetting studios – with his own typeface designs, bypassing the established font manufacturers and publishers, and pioneering a business model that has numerous followers today. Many of Salden’s phototype designs – including Daphne – have since been digitized, with the help of Ludwig Übele. They are available from TypeManufactur and LudwigType.
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