Legendary reality competition show (HBO Max, 2020)
On-screen graphics, set design and advertising for HBO Max’s Legendary –
a voguing reality competition web series, exploring the world of ball culture. It premiered on HBO Max on May 27, 2020. The series follows LGBT house members – predominantly from eight houses – as they navigate through nine balls (dancing/voguing/walking events), with US$100,000 prize for the winning house.
The logo is based on Rainer, with a custom barless A. The show additionally uses a range of other recently released typefaces for the names of the eight houses.
The contestants belong to eight houses, each of which has a typographic logo set in a different typeface, in all caps. From top to bottom: Lanvin (Marle), Ebony (Cosi Times), Balmain (Monarch, identified by Jay), Gorgeous Gucci (Cosi Azure), Escada (Love), West (Brutal), St. Laurent (Grand Slang), Ninja (Tina and Ben, identified by Jay).
… plus on-screen graphics in loosely spaced caps, also from Rainer.
Poster. The secondary fonts are ITC Avant Garde Gothic and the similar Gilroy, which is HBO Max’s corporate typeface.
6 Comments on “Legendary reality competition show (HBO Max, 2020)”
See more of Legendary’s typography including animated bits in the official teaser video and the opening credits:
The unidentified type for “BALMAIN” is set in Monarch.
wisetype.nl/collections/wt-…
“NINJA” is set in Tina and Ben, by Erik Sachse of Napoleon Services. https://gumroad.com/napoleonservices#zaIc
Spot on! Thank you, Jay.
Design studio Sibling Rivalry is behind the graphics.
Thanks August, added!