Brand identity and packaging design for Grower Cosmetics, a local brand of eco-cosmetics based on hemp oil and local natural ingredients.
Designer Yan Zaretsky transcends a “raw, handmade and honest experience” using recycled, ecological paper materials and conveys the feeling of care and beauty with the display font Cosi Times from Nikolas Type, expressively highlighting individual product names, while PT Sans by Para Type as well as Grtsk from the Black Foundry find a considered and well-balanced functional usage.
Paper and materials: Favini Crush Olive 250 gsm by Favini / Mohawk Loop Antique Vellum 118 gsm by Mohawk Fine Papers / Micro-cardboard by Gofrotara na Tsvetochnoy
Silkscreen printing and package manufacturing: Alan Bur
Photography: Anatoly Vasiliev