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Jay Kitchen’s CannaSwagg logo

Contributed by Brand G Creative on Aug 15th, 2020. Artwork published in
August 2020
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    Jay Kitchen’s CannaSwagg logo
    Photo: Brand G Creative. License: All Rights Reserved.

    Jay Kitchen is the host of the nightly show Uptown Growlab LIVE!

    He needed a place to sell merch to support his efforts. Jay has done live broadcasts from a variety of cannabis events over the years – and one of his favorites is Palm Springs. With that in mind, we created a neon sign meant to bring back memories of diners from the ’50s and ’60s.

    We selected League Night from House Industries as the main font for CannaSwagg. We love that is has a mid-century vibe, one you’d likely find in a late night diner, bar, or bowling alley. The rest of the copy was set in Gotham by Hoefler and Company.

    This glowing neon sign has a mid-century modern vibe, features the crown cannabis logo we created for Kitchen that appears on his merchandise, and adds a playful element to an extension of his brand.

    Typefaces

    • House-a-rama League Night
    • Gotham

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