“SEX” neon sign, Nice
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On second consideration, the letterforms probably aren’t based on Benguiat Laurent, which was only available from NYC-based typesetting provider Photo-Lettering, but rather on Poster by Mecanorma, the French manufacturer or dry transfer lettering sheets.
Poster is pretty similar to Laurent, and it also has that bulge at the top left corner of S. Its drawing is generally less well-defined, see e.g. the N. While Laurent has a lowercase, too, Poster is a caps-only design. Poster is shown in Mecanorma catalogs without source or designer credits. I wouldn’t be surprised if it was copied after Laurent. The comparison below shows Benguiat Laurent (top) and Poster (bottom). The latter has been digitized by Rebecca Alaccari as Jimi (Canada Type, 2004).