Esquire and Condé Nast Traveler
Graphik plays a lead role in two very different mag redesigns.
Contributed by André Mora on Mar 3rd, 2011. Artwork published in
7 Comments on “Esquire and Condé Nast Traveler”
Granger (we’ll get a sample up soon) is in a rare class of typeface. There are very few large-family serifs with that squarish structure. Indra and I were searching earlier today and she reminded me of Boton’s Scherzo, which seems to me to be the only other usable example besides those you mentioned. RePublic was my favorite of the genre, but Granger’s meatier serifs are better for Esquire’s headlines.
You state "Granger is proud and masculine, typically set in all caps (so far)." but if I am not mistaken, the illustration shows Granger in title case, correct? Or am I mis-reading the whole thing, and Granger is the slim sans in the dek?
Thanks for another wonderful and quite ambitious article.
Patrick, you're right — there are certainly instances of Granger in title case. I tried to emphasize "typically" because the first two issues of the redesign were dominated by all caps settings. Note even the small treatments, like the three-line dek below "Michael Bastian Has a Right to Exist."
I think it's something to keep an eye on, since so many magazines rely on big, bold sans serif treatments to make impact. Thanks for reading.
Nice work. I was just very concerned that this is a typography-based site, and there is a close-up photo of a page (Whatever Floats Your Boat) with a very obvious widow! Wow.
Great work. By the way, Michael W, the close-up of "Whatever Floats Your Boat" is an orphan, not a widow. Shit happens!
So, is the GRANGER example at the top of this page the wrong typeface? It doesn’t look anything like the Esquire examples… confusing.
Bird, thanks for catching an error on our end. It’s fixed and the original Granger sample has returned.