The invitation design aims to communicate without distracting the visitor from the main exhibit: family portraits. The display typeface Canela (Miguel Reyes) was used. As stated by Commercial Type, it is “a graceful display typeface that defies many of the traditional classifications, its forms are in an ambiguous space between sans and serif, both soft and sharp, modern yet with roots in the classical”. Canela is a beautiful example of the classic coexisting with the modern, a concept also reflected within the photographer’s idea to capture ‘traditional family portraits’ with a distinctive, contemporary aesthetic.
Canela works in conjunction with and contradiction to the photographer’s visual identity, where the sans serif FF Mark is applied for all typography. On the invitation, it is used for the the photographer’s logo. By choosing a contrasting typeface, I aimed to create a ‘visual dialogue’ and a clear distinction between the professional and the event.