Sustane developed a set of disruptive processes to transform municipal solid waste (MSW) streams into high value fuels and recyclable materials — converting nearly 90% of the waste in a black garbage bag back into valuable commercial products. To coincide with the launch of their flagship facility, Sustane needed a brand refresh and a website that would be both accessible to their municipal audiences and reinforce their position as a leader in cleantech innovation.
We began with an extensive discovery process to fully understand the technology and value Sustane was providing to communities in order to package it a way their target audiences could easily understand. The refreshed brand and website leverages clean design, illustrative animations and intuitive navigation to create an accessible experience that solidifies Sustane’s national leadership within the cleantech industry.
FF DIN is used for the logo. It’s also the primary branding typeface in print. The website uses Roboto for headings and Open Sans for text.