ITC/LSC Caslon No. 223 by Tom Carnase in early use for an ad for White Horse blended Scotch whisky by Four Roses Distiller Co., N.Y.C. LSC Caslon is here used with its alternate e and the ff ligature (unlike in a specimen showing, the crossbar here is interrupted). The decorative lines on some of the capitals are custom additions.
When most other Scotches were born, one was already a Tradition.
White Horse. The difference between ordinary and legendary.