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Stadt.Wand.Kunst visual identity

Contributed by Juli Gutschmidt on Sep 2nd, 2020. Artwork published in .
    Main visual for image campaign / Advert in a local magazine 2020.
    Photo: Juli Gutschmidt. © Gestaltung Mannheim / Juliane Gutschmidt. License: All Rights Reserved.

    Main visual for image campaign / Advert in a local magazine 2020.

    The aim of the longterm project Stadt.Wand.Kunst is to turn Mannheim’s gray walls into a public gallery to build the first free accessible Museum for Mural art in all of Baden-Württemberg: the Open Urban Art Museum Mannheim!

    Juliane Gutschmidt (Gestaltung Mannheim) created the redesign in 2019 and shaped corresponding media with the new visual language. To implement an architectural look, Gutschmidt searched for a modern and geometric appeal, using Lemur by Tightype.

    The logo displays an abstract silhouette of a scissor-lift platform. The shape consists of three wide X letters, all stacked. The design language of the symbol comes from the logotype. On the right part of the logo there is a three-line word mark, Stadt.Wand.Kunst. The logo is flexible and separable, it has up to 6 variants, designed for various uses.

    See also the post about the Stadt.Wand.Kunst catalogue.

    Display poster to mark the location for Live paintings © Gestaltung Mannheim / Juliane Gutschmidt
    Photo: Juli Gutschmidt. License: All Rights Reserved.

    Display poster to mark the location for Live paintings © Gestaltung Mannheim / Juliane Gutschmidt

    Mural map (Trifold/DIN-Lang).
    Photo: Juli Gutschmidt. License: All Rights Reserved.

    Mural map (Trifold/DIN-Lang).

    Mural map (Trifold/DIN-Lang).
    Photo: Juli Gutschmidt. License: All Rights Reserved.

    Mural map (Trifold/DIN-Lang).

    Word-and-design mark (logotype).
    Photo: Juli Gutschmidt. License: All Rights Reserved.

    Word-and-design mark (logotype).

    Stadt.Wand.Kunst visual identity 6
    Photo: Juli Gutschmidt. License: All Rights Reserved.
    Stadt.Wand.Kunst visual identity 7
    Photo: Juli Gutschmidt. License: All Rights Reserved.
    Mural map (Trifold/DIN-Lang).
    Photo: Juli Gutschmidt. © Gestaltung Mannheim / Juliane Gutschmidt. License: All Rights Reserved.

    Mural map (Trifold/DIN-Lang).

    Image board at the main station of Mannheim.
    Photo: Juli Gutschmidt. © Gestaltung Mannheim / Juliane Gutschmidt. License: All Rights Reserved.

    Image board at the main station of Mannheim.

    Folder design (draft) 2020.
    Photo: Juli Gutschmidt. © Gestaltung Mannheim / Juliane Gutschmidt. License: All Rights Reserved.

    Folder design (draft) 2020.

    Excerpt folder design 2020.
    Photo: Juli Gutschmidt. © Gestaltung Mannheim / Juliane Gutschmidt. License: All Rights Reserved.

    Excerpt folder design 2020.

    Banner 2020.
    Photo: Juli Gutschmidt. © Gestaltung Mannheim / Juliane Gutschmidt. License: All Rights Reserved.

    Banner 2020.

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