Main visual for image campaign / Advert in a local magazine 2020.
The aim of the longterm project Stadt.Wand.Kunst is to turn Mannheim’s gray walls into a public gallery to build the first free accessible Museum for Mural art in all of Baden-Württemberg: the Open Urban Art Museum Mannheim!
Juliane Gutschmidt (Gestaltung Mannheim) created the redesign in 2019 and shaped corresponding media with the new visual language. To implement an architectural look, Gutschmidt searched for a modern and geometric appeal, using Lemur by Tightype.
The logo displays an abstract silhouette of a scissor-lift platform. The shape consists of three wide X letters, all stacked. The design language of the symbol comes from the logotype. On the right part of the logo there is a three-line word mark, Stadt.Wand.Kunst. The logo is flexible and separable, it has up to 6 variants, designed for various uses.