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“Unite against COVID-19” campaign, New Zealand Government

Contributed by Darden Studio on Oct 30th, 2020. Artwork published in
March 2020
.
    Prime Minister Jacinda Ardern at a press conference about COVID-19 held at the New Zealand Parliament in Wellington on June 8, 2020.
    Source: https://www.yesmagazine.org Marty Melville, AFP via Getty Images. License: All Rights Reserved.

    Prime Minister Jacinda Ardern at a press conference about COVID-19 held at the New Zealand Parliament in Wellington on June 8, 2020.

    Omnes is the typeface chosen for the New Zealand Government’s “Unite against COVID-19” campaign.

    With a total number of less than 2,000 cases with no more than 66 being currently active (as of 28 October 2020), New Zealand has been widely praised internationally for its quick and tough action over the virus. A central element of the national approach to the pandemic is an ongoing campaign with public service announcements.

    The Omnes typeface by Darden Studio is used throughout. While yellow diagonal stripes signal a state of emergency, the approachable sans serif conveys the textual information in a way that is both clear and humane.

    The campaign is titled “Mā tātau katoa e ārai atu te” in Māori …
    Source: https://covid19.govt.nz License: All Rights Reserved.

    The campaign is titled “Mā tātau katoa e ārai atu te” in Māori …

    … and “Unite against COVID-19” in English.
    Source: https://covid19.govt.nz License: All Rights Reserved.

    … and “Unite against COVID-19” in English.

    “Unite against COVID-19” campaign, New Zealand Government 11
    License: All Rights Reserved.
    “Unite against COVID-19” campaign, New Zealand Government 6
    Source: https://commons.wikimedia.org License: All Rights Reserved.
    “Unite against COVID-19” campaign, New Zealand Government 13
    Source: https://covid19.govt.nz License: All Rights Reserved.

    “Unite against COVID-19” campaign, New Zealand Government 14
    Source: https://covid19.govt.nz License: All Rights Reserved.

    “Unite against COVID-19” campaign, New Zealand Government 9
    Source: https://www.ecowatch.com Hagen Hopkins / Getty Images. License: All Rights Reserved.

    “Unite against COVID-19” campaign, New Zealand Government 10
    Source: https://www.facebook.com License: All Rights Reserved.

    “Unite against COVID-19” campaign, New Zealand Government 4
    License: All Rights Reserved.
    “Unite against COVID-19” campaign, New Zealand Government 12
    Source: https://www.facebook.com License: All Rights Reserved.

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