Bored Of Authority (BOA) began with Tim Gluck, an Ottawa born-and-raised ski racer, whose fascination with geography and the outdoors led him to the West Coast of Canada. BOA is a new apparel brand for total mountain. They see no divide in mountain sports and are embracing the way snowboard and ski have molded into one.
The BOA team called upon the services of Melriver to help them carry out the creation of their e-commerce store. The overall brand identity including the font choices – FB Titling Gothic and Maison Mono – was determined before, by Very Politein Vancouver.