La Gaîté Lyrique is a cultural venue by the City of Paris. Opened in 2010, it is dedicated to highlighting post-Internet culture. Artistic practices that originate online are exhibited here, but also are imagined, produced, experienced and transmitted. Gaîté Lyrique aims to be a space of discovery, for understanding our virtualized era. It is also a place of celebration, creativity and sharing.
The new visual identity was developed by Large, with a logo designed by Yorgo&Co. The website was made by Matter of Fact.ABC Marfa, an upcoming sans serif by Dinamo, is used throughout, in several weights.