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Stratton

Contributed by Theola Studio on Sep 17th, 2020. Artwork published in
July 2020
.
    Stratton 1
    Source: https://www.behance.net Theola. License: All Rights Reserved.

    Commercial building brands are traditionally … conservative, crisp, understated, and … a little expected, blue, Akzidenz-Grotesk-ish. They often say more about the owners than they do about their prospective tenants. Stratton wanted to shake that up, to be the antithesis of the old corporate world – to be the workplace for the movers and shakers, the start-ups growing fast, the boutique businesses who wanted to work differently and were looking for premises that mirrored their ambition.

    We came up with ‘the new rules of business’: when everybody zigs … zag; build something you believe in; collaboration is the new economy; make it radically different & better; employee wellbeing is business wellbeing and get in first and prepare to be copied. The irreverence of the headlines needed a brand identity that was maverick but masterful, which set a strong foundation for every piece of collateral that would follow.

    Brandon Grotesque is used throughout. The Stratton logo is based on Kallisto and is used in a few variations.

    Stratton 2
    Source: https://www.behance.net Theola. License: All Rights Reserved.
    Stratton 3
    Source: https://www.behance.net Theola. License: All Rights Reserved.
    Stratton 4
    Source: https://www.behance.net Theola. License: All Rights Reserved.
    Stratton 5
    Source: https://www.behance.net Theola. License: All Rights Reserved.
    Stratton 6
    Source: https://www.behance.net Theola. License: All Rights Reserved.
    Stratton 7
    Source: https://www.behance.net Theola. License: All Rights Reserved.
    Stratton 8
    Source: https://www.behance.net Theola. License: All Rights Reserved.
    Stratton 9
    Source: https://www.behance.net License: All Rights Reserved.
    Stratton 10
    Source: https://www.behance.net License: All Rights Reserved.
    Stratton 11
    Source: https://www.behance.net License: All Rights Reserved.
    Stratton 12
    Source: https://www.behance.net License: All Rights Reserved.
    Stratton 13
    Source: https://www.behance.net License: All Rights Reserved.

    Typefaces

    • Brandon Grotesque
    • Kallisto

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