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Andy Macpherson visual identity

Contributed by Studio Gangplank on Sep 15th, 2020. Artwork published in
September 2020
.
Logomark
Photo: Andy Macpherson. License: All Rights Reserved.

Logomark

Visual identity by Studio Gangplank for Andy Macpherson, an Australian architectural photographer known for creating images that give a sense of place. He has a distinct approach to documenting people and architecture that captures truth and beauty.

By observing the mechanics and natural geometry created by Andy setting up his tripod, we created a distinctive monogram (“AM”). The strikingly simple mark echoes the raw truth and beauty that Andy captures in architectural forms. The remaining elements are intentionally quiet; leaving room for hints of geometric structure, found in Space Grotesk by Florian Karsten.

Logotype and logomark
Photo: Studio Gangplank. License: All Rights Reserved.

Logotype and logomark

Letterform logomark reduction
Photo: Studio Gangplank. License: All Rights Reserved.

Letterform logomark reduction

Business cards
Photo: Studio Gangplank. License: All Rights Reserved.

Business cards

Stationery suite
Photo: Studio Gangplank. License: All Rights Reserved.

Stationery suite

Website mobile
Photo: Andy Macpherson. License: All Rights Reserved.

Website mobile

Website mobile
Photo: Studio Gangplank. License: All Rights Reserved.

Website mobile

Website desktop
Photo: Andy Macpherson. License: All Rights Reserved.

Website desktop

Website desktop
Photo: Andy Macpherson. License: All Rights Reserved.

Website desktop

Typefaces

  • Space Grotesk

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