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Andy Macpherson visual identity

Contributed by Studio Gangplank on Sep 15th, 2020. Artwork published in
September 2020
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    Logomark
    Photo: Andy Macpherson. License: All Rights Reserved.

    Logomark

    Visual identity by Studio Gangplank for Andy Macpherson, an Australian architectural photographer known for creating images that give a sense of place. He has a distinct approach to documenting people and architecture that captures truth and beauty.

    By observing the mechanics and natural geometry created by Andy setting up his tripod, we created a distinctive monogram (“AM”). The strikingly simple mark echoes the raw truth and beauty that Andy captures in architectural forms. The remaining elements are intentionally quiet; leaving room for hints of geometric structure, found in Space Grotesk by Florian Karsten.

    Logotype and logomark
    Photo: Studio Gangplank. License: All Rights Reserved.

    Logotype and logomark

    Letterform logomark reduction
    Photo: Studio Gangplank. License: All Rights Reserved.

    Letterform logomark reduction

    Business cards
    Photo: Studio Gangplank. License: All Rights Reserved.

    Business cards

    Stationery suite
    Photo: Studio Gangplank. License: All Rights Reserved.

    Stationery suite

    Website mobile
    Photo: Andy Macpherson. License: All Rights Reserved.

    Website mobile

    Website mobile
    Photo: Studio Gangplank. License: All Rights Reserved.

    Website mobile

    Website desktop
    Photo: Andy Macpherson. License: All Rights Reserved.

    Website desktop

    Website desktop
    Photo: Andy Macpherson. License: All Rights Reserved.

    Website desktop

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    • Space Grotesk

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