Lionize agency rebrand
A concrete poetry postcard was given to all employees at the brand launch, giving them a taste for the new visual language as well as a motivational snapshot of the brand essence.
Lionize is the moniker for the partnership of creative agency, Channelzero, and media agency, 360DMG, launched in 2020.
As an agency working with an eclectic client portfolio, the typeface Contax Sans was chosen for its ability to be elegant enough to appeal to the likes of high-end investment banks yet cool enough to hit the mark with fast-paced retail brands. Helvetica Now was selected for its ability to be utilitarian, working as a legible typeface for presentations and a minimalist sans for wayfinding and navigation on the website.
Custom angled sans serif wordmark and blackletter monogram formed part of the visual language making up the identity.
Lionize means ‘to treat as an object of great interest or importance’, which informed the agency tagline 'Evolved to elevate'.
Large-format posters were erected in the open plan office
Agency homepage
