An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Lionize agency rebrand

Contributed by Dane Moffat on Sep 24th, 2020. Artwork published in
March 2020
.
    A concrete poetry postcard was given to all employees at the brand launch, giving them a taste for the new visual language as well as a motivational snapshot of the brand essence.
    License: All Rights Reserved.

    A concrete poetry postcard was given to all employees at the brand launch, giving them a taste for the new visual language as well as a motivational snapshot of the brand essence.

    Lionize is the moniker for the partnership of creative agency, Channelzero, and media agency, 360DMG, launched in 2020.

    As an agency working with an eclectic client portfolio, the typeface Contax Sans was chosen for its ability to be elegant enough to appeal to the likes of high-end investment banks yet cool enough to hit the mark with fast-paced retail brands. Helvetica Now was selected for its ability to be utilitarian, working as a legible typeface for presentations and a minimalist sans for wayfinding and navigation on the website.

    Custom angled sans serif wordmark and blackletter monogram formed part of the visual language making up the identity.

    Lionize means ‘to treat as an object of great interest or importance’, which informed the agency tagline 'Evolved to elevate'.
    License: All Rights Reserved.

    Lionize means ‘to treat as an object of great interest or importance’, which informed the agency tagline 'Evolved to elevate'.

    Large-format posters were erected in the open plan office
    License: All Rights Reserved.

    Large-format posters were erected in the open plan office

    Agency homepage
    License: All Rights Reserved.

    Agency homepage

    Typefaces

    • Contax Sans
    • Helvetica Now

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment