Melly’s Cookie Bar
Contributed by Florian Hardwig on Mar 31st, 2013. Artwork published in
circa 2012
.
Melly’s Cookie Bar on Nieuwezijds Voorburgwal in Amsterdam offers home-baked cookies and gourmet coffee. The organic-looking typeface is Euphorigenic, a freebie from Ray Larabie (Typodermic, 1999) with descending capitals and an eccentric g. It reminds me a little of Phaeton. Euphorigenic is used both for the identity and signage as well as for the packaging of Melly’s Argentine-style products like alfajores and dulce de leche.
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Source: www.facebook.com License: All Rights Reserved.
3 Comments on “Melly’s Cookie Bar”
Agreed on all counts – another case that proves how much depends on the execution.
Thanks for sharing this. I was browsing online and I just found it. I designed the packaging when I was working with Floor Wesseling in Amsterdam. He was the designer of the identity. Amazing cakes and alfajores by Guillermo.