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Cevicheria Illary

Contributed by Paula Pons on Sep 29th, 2020. Artwork published in
circa September 2020
.
    Cevicheria Illary 1
    Source: https://paulapons.com License: All Rights Reserved.

    I was asked to do the branding design for a new restaurant in Sant Andrés (Perú coast) which is specialised in ‘ceviche’, fresh raw fish.

    I chose Nelson to design the logo because to me it has an inmediate connection to the sea, specially due to the shape of the character A and to the inlines that remind me of a fish bone. I hand-rendered the font with pencil on paper to give it a rustic feel. The logo pairs Nelson with Nexa Rust Sans. Information on the business cards is set in Myriad.

    Cevicheria Illary 2
    Source: https://paulapons.com License: All Rights Reserved.
    Cevicheria Illary 3
    Source: https://paulapons.com License: All Rights Reserved.
    Cevicheria Illary 4
    Source: https://paulapons.com License: All Rights Reserved.

    Typefaces

    • Nelson
    • Nexa Rust Sans
    • Myriad

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