I was asked to do the branding design for a new restaurant in Sant Andrés (Perú coast) which is specialised in ‘ceviche’, fresh raw fish.
I chose Nelson to design the logo because to me it has an inmediate connection to the sea, specially due to the shape of the character A and to the inlines that remind me of a fish bone. I hand-rendered the font with pencil on paper to give it a rustic feel. The logo pairs Nelson with Nexa Rust Sans. Information on the business cards is set in Myriad.