“Do something about cavities now” Colgate ad (1964)
Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “grotesqueno9”. License: All Rights Reserved.
Grotesque No. 9 in use for an ad for Colgate toothpaste by the Colgate-Palmolive Company from 1964. See also this other ad from 1972.
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This font (for the ad headline copy) had an outlined version carried by Filmotype and was added by VGC as L-28 and L-29 in 1972.
Below is a glyph set from the 1976 edition of the Photo-Typositor catalogue: