I was called in to help with a brand identity for a bold café concept that BBO Creative agency and the café owners had planned. We were asked for an edgy idea to suit the curious, art and fashion-oriented crowd of Helsinki’s city center – and mind you, all this was done & out in few weeks.
Together with Gasm Chefs Sara La Fountain, Petteri Luoto and Ossi Paloneva, we created a menu where every fork- and spoonful is designed to deliver. Not losing a single day, we matched the concept with a bold and distinctive, yet elegant brand identity that communicates the main goodies of Gasm’s offering – easily available, modern and delicious tastes made from vibrant, mostly local ingredients – Irresistible and joyful mouthfuls all-day.
From flirty & joyful copywriting, distinctive visuals and beautiful brand photography, Gasm is now the perfect eye-catcher and complement to Kämp Galleria’s new design & art offering – offering tasty breakfast, lunch and afters treats every day of the week. Check out the cafe website.
Big thanks to the client and chefs Sara La Fountain, Petteri Luoto and Ossi Paloneva. And of course big 🙏 to the team at BBO Creative & for the photography to Mr. Nick Tulinen 🙌
More images at Behance.