Single cover. The repetition vibes within the song are reflected with the use of secondary type. “Remix” is repeated 9 times, once for each artist, while the laxed siren beat is repeated 7 times to represent the BTS members’ mix.
On October 2, South Korean band BTS released a remix of Jawsh 685 and Jason Derulo’s single Savage Love (Laxed – Siren Beat). Commissioned by Big Hit and Columbia Records, Annie Stoll did the art direction and design for the single cover as well as the art direction on the lyric video, which was animated by Cristóbal Saez.
The idea is for the type to reflect the conflict the lyrics speak of while also being on brand to represent the collaboration style of all the artists. Like music, color choice and type vibes can convey emotion across language barriers.
The typefaces used were used because of their look and qualities. A mix of organic and technical to reflect the sound contrasts. The main type is Balboa Extra Black. The two secondary are Acier BAT and FF Eureka Mono. The Korean type is really the most important… Seol Sans is a really cool font that was created by Minjoo Ham, Akira Kobayashi and the Monotype Studio to go with Neue Frutiger.