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Gord’s Burgers lunch pop-up

Contributed by Matthijs Herzberg on Oct 14th, 2020. Artwork published in
circa May 2020
.
    Gord’s Burgers lunch pop-up 1
    Source: https://www.instagram.com License: All Rights Reserved.

    Gord’s Burgers is a classic burgers & fries pop-up in Kitchener, Ontario. The branding, executed by The High Road Design, is simple but certainly effective. The heavy lifting is done by the recently published psychedelic typeface Wanchy, paired with all-caps Futura Bold and a simple squircular border, which ties the layout together nicely.

    The logo is primarily used in the form of an ink stamp, which creates a naturally attractive texture when used on the paper bags in which Gord’s food is served. The logo is also applied to the usual branded items: menus, signs, and quintessentially, baseball caps.

    Gord’s Burgers lunch pop-up 2
    Source: https://www.instagram.com License: All Rights Reserved.
    Gord’s Burgers lunch pop-up 3
    Source: https://www.instagram.com License: All Rights Reserved.
    Gord’s Burgers lunch pop-up 4
    Source: https://www.instagram.com License: All Rights Reserved.
    Gord’s Burgers lunch pop-up 5
    Source: https://www.instagram.com License: All Rights Reserved.
    Gord’s Burgers lunch pop-up 6
    Source: https://www.instagram.com License: All Rights Reserved.

    Typefaces

    • Wanchy
    • Futura

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