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Wild & Coco packaging and visual identity

Contributed by Alina Shupikov on Oct 15th, 2020. Artwork published in
circa 2018
.
    Wild & Coco packaging and visual identity 1
    Puf Creatif. License: All Rights Reserved.

    Rebrand for Wild & Coco, a company that produces a wide range of coconut-based products. The overall concept is based on balance and harmony. Illustrated in the logo, this is what the products brings to the gut of the consumers. For visuals, a concept of zen garden was created – a lush place full of tropical shadows where the products reside.

    While the packaging itself is based on modern typographical layout and elevating gold accents, wilderness is communicated through usage of greenery and leaf shadows as if cast by sunlight. This allows for fresh and lively digital communication – and for the events actual greenery is used. From tropical 3D visualisations to product photography, the idea of bright sun light seeps through all the visuals.

    The typography pairs Jaroslav by Tomáš Brousil with Eksell Display, a design by Olle Eksell that was digitised by Göran Söderström.

    Wild & Coco packaging and visual identity 2
    Puf Creatif. License: All Rights Reserved.
    Wild & Coco packaging and visual identity 3
    Puf Creatif. License: All Rights Reserved.
    Wild & Coco packaging and visual identity 4
    alishu&co. License: All Rights Reserved.
    Wild & Coco packaging and visual identity 5
    Puf Creatif. License: All Rights Reserved.
    Wild & Coco packaging and visual identity 6
    Puf Creatif. License: All Rights Reserved.
    Wild & Coco packaging and visual identity 7
    alishu & co. License: All Rights Reserved.
    Wild & Coco packaging and visual identity 8
    alishu&co. License: All Rights Reserved.
    Wild & Coco packaging and visual identity 9
    Puf Creatif. License: All Rights Reserved.
    Wild & Coco packaging and visual identity 10
    Source: https://www.wildandcoco.com License: All Rights Reserved.
    Wild & Coco packaging and visual identity 11
    Source: https://www.wildandcoco.com License: All Rights Reserved.

    Typefaces

    • Eksell Display
    • Jaroslav

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