Photo: Julian Schröpel. Universal Music Germany. License: All Rights Reserved.
Inspired by the designs and worlds of the well-known cover artist Storm Thorgesson and the never released video game of Kanye West, the artwork for the single cover of “Unendlich” from German rap artists Payy & Fard joins the history books as an innovative and modern rap cover.
The title of the song uses the Gothic-looking typeface Weiß-Initialen which refers to letter styles from medieval times, when people were philosophizing about infinity and afterlife. In the song, the artists raise the question again and pays tribute to people they lost.
“Nothing is forever, nothing stays the same – Who knows the ending and what comes after?”
The logo for Payy was made by mixing Grand Slang with some details of ITC Benguiat, and a custom YY ligature. The 3D design of the hour glass and animation was created by French artists Louis Crevier. The art direction and graphical composition is by Julian Schröpel alias Simbayu.