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Sister Roots visual identity

Contributed by Leonardo De La Rocha on Mar 15th, 2021. Artwork published in .
    Sister Roots visual identity 1
    Source: https://www.sisterroots.com License: All Rights Reserved.

    Looking at the typography system for the brand, Sister Roots – “a growing collective of women reimagining, designing and building a way to live in the world we believe in” – gave the guidance to balance polish with approachability.

    With Tokyo from Jen Wagner Co. used in the primary mark, I wanted to tie that to Sister Roots content design by using this bold sans serif font for headlines. And to get the aforementioned balance that I describe as “sophistication with a wink”, I leaned on the classic serif Georgia by Mathew Carter.

    Sister Roots visual identity 2
    Source: https://www.sisterroots.com License: All Rights Reserved.
    Sister Roots visual identity 3
    Source: https://sisterroots.com License: All Rights Reserved.
    Sister Roots visual identity 4
    Source: https://sisterroots.com License: All Rights Reserved.
    Sister Roots visual identity 5
    Source: https://sisterroots.com License: All Rights Reserved.
    Sister Roots visual identity 6
    Source: https://delarocha.myportfolio.com License: All Rights Reserved.
    Sister Roots visual identity 7
    Source: https://delarocha.myportfolio.com License: All Rights Reserved.
    Sister Roots visual identity 8
    Source: https://delarocha.myportfolio.com License: All Rights Reserved.
    Sister Roots visual identity 9
    Source: https://delarocha.myportfolio.com License: All Rights Reserved.

    Typefaces

    • Tokyo
    • Georgia

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