An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Paeßens dentists

Contributed by g31design on Oct 22nd, 2020. Artwork published in .
    Paeßens dentists 1
    g31. License: All Rights Reserved.

    A fresh brand relaunch for a new generation

    For over 25 years, Paeßens family dentists has been a local institution, offering high-quality dentistry across the German Lower Rhine region. Together, we introduced a simplified brand architecture that helps to provide clarity, consistency and orientation. The design system helps to hone the practice’s profile, making it more tangible via various touchpoints – such as the new website or the spatial design at the new location.

    As we chose Grilli Type’s GT Pressura – which had no uppercase ß in it – we reached out to the well-known and probably most friendly Swiss type designers, to create a custom glyph for our needs. You can imagine what benefit this brings when running a company by the name of Paeßens with a new visual identity which prescribes that all headlines have to be in capital letters!. Happy client, happy end.

    Paeßens dentists 2
    g31. License: All Rights Reserved.
    Paeßens dentists 3
    g31. License: All Rights Reserved.
    Paeßens dentists 4
    g31. License: All Rights Reserved.
    Paeßens dentists 5
    g31. License: All Rights Reserved.
    Paeßens dentists 6
    g31. License: All Rights Reserved.

    Typefaces

    • GT Pressura

    Formats

    Topics

    Designers/Agencies

    Artwork location

    In Sets

    Post a comment