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Sipgate developer recruiting campaign

Contributed by g31design on Oct 16th, 2020. Artwork published in .
    Sipgate developer recruiting campaign 1
    g31. License: All Rights Reserved.

    Welcome to dev wonderland! The digital pioneers of tomorrow aren’t motivated by stale promises of a work-hard, play-hard work environment. They seek a workplace that goes beyond platitudes and where freedom, learning, and fun prevail. Our task was to capture this spirit in a campaign that reaches software developers in their own habitat – using a mixture of gaming references, memes, and nerdy headlines, in a stylishly pixilated visual world.

    The typographic concept is derived directly from sipgate’s day-to-day realities and where markers and whiteboards are the tools of the trade. Handwriting combined with the sipgate house typeface Px Grotesk creates a lively, personal recruitment campaign that refers to the constant “work in progress” of software development. This, in combination with the image world tailored directly to the target audience, gives the campaign a progressive and authentic look without relying on tired or out of touch recruitment clichés.

    Sipgate developer recruiting campaign 2
    License: All Rights Reserved.
    Sipgate developer recruiting campaign 3
    License: All Rights Reserved.
    Sipgate developer recruiting campaign 4
    License: All Rights Reserved.
    Sipgate developer recruiting campaign 5
    License: All Rights Reserved.
    Sipgate developer recruiting campaign 6
    License: All Rights Reserved.

    Typefaces

    • Px Grotesk
    • Px Grotesk Screen
    • Drama

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