Drawing from a combination of traditional & local materials, Vietnamese folklore, military history and whimsical childhood memories, Mai reimagines Vietnam’s heritage for a contemporary, global audience.
The design of the Mailam’s website is concentrated on the use of Apoc (Blaze Type), Studio(Think Work Observe), and a smooth range of pastel colors. Thanks to a modular grids, the layout of the images and the typefaces gives a lot of dynamic creating some delays to the pages.