An independent archive of typography.
to participate.

Topics

Formats

Typefaces

“Hot Baked Potatoes” poster, British Rail

Contributed by Elizabeth Goodspeed on Jan 10th, 2021. Artwork published in .
    “Hot Baked Potatoes” poster, British Rail
    Source: https://www.flickr.com Uploaded to Flickr by mikeyashworth. License: All Rights Reserved.

    A British Railway poster advertising baked potatoes, circa 1975.

    Typefaces

    • Antique Olive
    • Gill Sans

    Formats

    Topics

    Designers/Agencies

    Artwork location

    1 Comment on ““Hot Baked Potatoes” poster, British Rail”

    1. Not quite sure what’s going on here. The “with Butter” bit certainly is Antique Olive. One might think that “Hot Baked Potatoes” uses a heavier weight from the same family, with a trimmed top of t. However, some other details like e or s (but also k) rather suggest Gill Sans.

      My guess is that this is handlettering, referencing mainly Gill Sans, but with a custom single-storey a. The comparison below shows Antique Olive Black (top) and Gill Sans Display ExtraBold (middle). Antique Olive’s Compact weight (bottom) has a monocular a, but it’s not a match.

    Post a comment