Cachos da Dhara visual identity

Cachos da Dhara (“Dhara’s Curls”) is a hairdresser specialized in curly hair and natural hair textures. Her work has a strong social-political affinity, defending the power of owning and expressing your natural style. All this is combined with the experience of understanding her clients in depth, throughout a lot of conversation, but also esoteric practices and intuition.

The fonts in use are Adobe Jenson by Robert Slimbach and Arial (Monotype) for the back of the business card. The “Dhara” lettering in the logo is based on Adobe Jenson.