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A is A is A exhibition booklet and catalog

Contributed by Marcello Jacopo Biffi on Nov 12th, 2020. Artwork published in
October 2020
.
    A is A is A exhibition booklet and catalog 1
    Mattia Greghi. License: All Rights Reserved.

    Marcello Jacopo Biffi teamed with Marsèll to produce the exhibition A is A is A to present a selection of his alphabet designs (Alphabet 1–8) at Marsèll Paradise in Milan. For this occasion, he designed a booklet (A4) that unfolded to a double-sided poster (A1) featuring all the letters on show and containing texts and technical drawings printed on loose sheets of paper. He also published a limited edition catalog collecting in an envelope (C4) the booklet and a replica set of the sheets of paper used to build the exhibition. The texts are all set in Praxis Com Semibold designed by the late Gerard Unger.

    Marsèll presents A is A is A
    A project by Marcello Jacopo Biffi
    08.10.2020–22.10.2020
    Marsèll Paradise, via Privata Rezia 2, Milan

    Exhibition designed by From outer Space, curated by BRACE BRACE, and produced by Marsèll. With Gabriele Donini (Giga), Michele Galluzzo (Fantasia Type), Nicola Pietromarchi & Filippo Castellano, and Olympìque.

    See also the post about the exhibition design.

    A is A is A exhibition booklet and catalog 2
    Mattia Greghi. License: All Rights Reserved.
    A is A is A exhibition booklet and catalog 3
    Photo: Marcello Jacopo Biffi. Marcello Jacopo Biffi. License: All Rights Reserved.
    A is A is A exhibition booklet and catalog 4
    Photo: Marcello Jacopo Biffi. Marcello Jacopo Biffi. License: All Rights Reserved.
    A is A is A exhibition booklet and catalog 5
    Marcello Jacopo Biffi. License: All Rights Reserved.
    A is A is A exhibition booklet and catalog 6
    Marcello Jacopo Biffi. License: All Rights Reserved.
    A is A is A exhibition booklet and catalog 7
    Mattia Greghi. License: All Rights Reserved.
    A is A is A exhibition booklet and catalog 8
    Marcello Jacopo Biffi. License: All Rights Reserved.
    A is A is A exhibition booklet and catalog 9
    Marcello Jacopo Biffi. License: All Rights Reserved.
    A is A is A exhibition booklet and catalog 10
    Mattia Greghi. License: All Rights Reserved.
    A is A is A exhibition booklet and catalog 11
    Marcello Jacopo Biffi. License: All Rights Reserved.
    A is A is A exhibition booklet and catalog 12
    Marcello Jacopo Biffi. License: All Rights Reserved.

    Typefaces

    • Alphabet 1
    • Alphabet 2
    • Alphabet 3
    • Alphabet 4
    • Alphabet 5
    • Alphabet 6
    • Alphabet 7
    • Alphabet 8
    • Praxis

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