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Sabato magazine redesign

Contributed by Alex Hunting Studio on Nov 4th, 2020. Artwork published in
August 2020
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    Sabato magazine redesign 1
    Photo: Alex Hunting Studio. License: All Rights Reserved.

    A redesign for Sabato, using Parnaso by Feliciano Type, Plaax from 205TF. Monotype Bembo is used for body text. From The Brand Identity:

    Alex Hunting Studio’s comprehensive redesign of luxury magazine Sabato is led by simplicity and space. Produced in both Dutch and French for Belgium’s leading business newspapers De Tijd and L’Echo, the weekly supplementary magazine Sabato that reports on arts and design is far from a simple task to design. In need of a facelift, the editorial team behind Sabato reached out to Alex Hunting Studio, the London-based creative agency founded by Kinfolk Design Director Alex Hunting, to elevate the quality of the magazine and find its position in the luxury magazine market. […]

    “The real considerations were around text lengths (when an article in one language might have a longer character count than another),” Hunting explains, recalling the issue with designing for multiple languages. “We had to provide a really comprehensive set of templates, with multiple character count options for each type of article/page,” Hunting tells us, explaining the extended issue with translations. Hunting adds that “certain feature openers work with a particular headline in one language, but don’t work with the same headline translated, so again lots of variations of feature opener templates were needed.” […]

    Subverting the connotations behind type choice in luxury editorials, Hunting clarifies that they “opted for a combination of type families that gave us both a classic feel but also had some interesting quirks and character within the families.” This led to the marriage of the Feliciano Type’s Parnaso family, a collection of delicate and characterful typefaces, and Plaax by 205TF which provides an enthusiastic, dynamic contrast to its more ‘luxurious’ and refined counterpart. Although initially cantankerous in their comparison, Hunting adds that “interchanging the two families created a slightly awkward tension that I really liked.”

    Sabato magazine redesign 2
    Photo: Alex Hunting Studio. License: All Rights Reserved.
    Sabato magazine redesign 3
    Photo: Alex Hunting Studio. License: All Rights Reserved.
    Sabato magazine redesign 4
    Photo: Alex Hunting Studio. License: All Rights Reserved.
    Sabato magazine redesign 5
    Photo: Alex Hunting Studio. License: All Rights Reserved.
    Sabato magazine redesign 6
    Photo: Alex Hunting Studio. License: All Rights Reserved.

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