Fafhrd & The Gray Mouser book series by Fritz Leiber (Ace)
The first edition of the Fafhrd & The Gray Mouser book series is the most prominent in-use example of Ringling Brothers that I’m aware of. Five volumes with collected stories by Fritz Leiber were published by Ace Books between 1968 and 1970, with cover art by Jeff Jones.
Ringling Brothers originated at Photo-Lettering in New York. The face is shown in their Art Nouveau Xenotypes 1895–1905 from 1962 as Xenotype 3488. It’s a rounder and bolder rendition of an untitled “modern alphabet” shown by Chicago-based lettering artist J.M. Bergling in his Art Alphabets & Lettering from 1914. Photo-Lettering also had a direct adaptation of Bergling’s alphabet, under the name Xenotype 3487, aka Staudel Xenotype K.
Their 1971 catalog features the bolder interpretation twice, as Staudel Xenotype N (with catalog number 3488) and as Ringling Brothers (4465). If there are any differences between the two, they are minute. The only obvious variation that I can detect in the limited one-line showings is that the gaps are smaller in 3488 and tend to fill in. My guess is that Ringling Brothers is a revision with slightly larger openings to counter this effect. It’s named after an American circus family active in the late 19th and early 20th century. No designer is credited for either version. The faces were likely drawn under the supervision of PLINC’s art director Ed Benguiat, or maybe even by himself.
The five paperbacks covers feature Ringling Brothers exclusively in all caps. The phantasmagorial Art Nouveau face is paired with various condensed sans serifs.
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2 Comments on “Fafhrd & The Gray Mouser book series by Fritz Leiber (Ace)”
Thanks, Quentin! This era – mid 1960s to early 1970s – was a very productive and inventive one, even if some of the new faces had origins in previous times, like Ringling Brothers.
Good idea about starting a Set for Science-Fiction/Fantasy paperbacks! I’m using the Advanced Search a lot for viewing this kind of segments, but Sets definitely are a great tool to refine the selection and make it easily accessible to others.