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Turas

Contributed by Killian Walsh on Nov 10th, 2020. Artwork published in .
Turas 1
Source: www.grandson.ie Photo: Killian Walsh. Grandson. License: All Rights Reserved.

Turas is an addiction counselling service and charitable organisation based in Ireland.

We were tasked with breathing new life into a tired brand, with no clear consistency in its message. To do this, we simplified the language which they used, making a statement and informative pieces more emotive, engaging and contemporary. This new succinct language then influenced the creation of a suite a conceptual illustrations to sit harmoniously alongside when needed.

The all-lowercase logo is based on Calibre. It’s paired with Karla as the brand typeface.

Turas 2
Source: www.grandson.ie Photo: Killian Walsh. Grandson. License: All Rights Reserved.
Turas 3
Source: www.grandson.ie Photo: Killian Walsh. Grandson. License: All Rights Reserved.
Turas 4
Source: www.grandson.ie Photo: Killian Walsh. Grandson. License: All Rights Reserved.
Turas 5
Source: www.grandson.ie Photo: Killian Walsh. Grandson. License: All Rights Reserved.
Turas 6
Source: www.grandson.ie Photo: Killian Walsh. Grandson. License: All Rights Reserved.

Typefaces

  • Calibre
  • Karla

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