Ragazzi is a new Italian restaurant in Sydney, Australia. Local design studio Something Creative Co was commissioned to create the brand: “Inspired by Marinetti and his sound poems, the commonly used Italian phrase ‘Ciao, Ragazzi’ comes to life as if it were shouted at a busy table. […] We wanted everything to be playful and entertaining, using constant movement across the identity.”
In order to achieve that goal, the designers worked with the bold striking Signal Compressed and the similarly loud color red. The font by Production Type is derived from signs painted on roads, with letterforms that are intentionally compressed so that they’re easier to read from the driver’s perspective. The reversed contrast makes it particularly suitable to withstand the distortion in the kinetic logo. Signal Compressed is paired with ABC Favorit for text.