Pollen is a voter education and engagement platform driven by voter values rather than existing political affiliation. I was launched by Miguel Cabrera and Audrea Soong. The Pollen experience aims to ensure that voters are informed and understand how the issues they care about translate into candidate selection and ballot measures.
The Pollen identity system, mobile app, supporting collateral, and social communication system capture the current zeitgeist. The opportunity was to create a voter education brand experience that would resonate with voters of all ages while specifically targetting younger, less-informed voters attempting to navigate today’s dynamic political climate.
Pollen’s typographic narrative is empowered by Druk Wide an Druk from the Druk Collection by Commercial Type and PolySans from Gradient.
The Pollen identity system was designed in close collaboration with Ryan Carl. The motion work was done by Duncan Brazzil.