Fictional Journal website

Fictional Journal (FJ) is a platform and online publication investigating design’s involvement with society. Triggered by fascinations and questions on urgent political, social and economic happenings, FJ opens up issues for debate, action and imagining. Moving between digital and physical formats, the journal experiments with ways of triggering and sharing a multitude of responses, acknowledging design’s fluid presence within everyday life while extending critical perspectives on its practice.

The homepage presents FJ’s current issue, with its related happenings, editorial text, cultural references, which helped frame the issue and the most important design responses, which were either commissioned or submitted through an open call. Each issue is uniquely created in collaborating with different institutions, has its own theme and identity color.

Overlaying of elements like images, text or contributions, combined with the blur effect, helps to create a multilayer narrative with no hierarchy, so that the reader can create their own journey through the content.

Layouts are flexible, so that each contribution can look unique and be presented in the best possible way. Taking advantage of the full width of the screen and dividing it between areas for notes, images, and main text, with a combination of Saol Display and Helvetica enhances the online reading experience.

Sophie Rzepecky, Teresa Palmieri and Gabriela Baka form the editorial board. Design by Gabriela Baka, build by Neue Rituale.