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Pfeffer & Frost Lebkuchen packaging

Contributed by Elisabeth Weber on Nov 20th, 2020. Artwork published in .
    Embossed lettering and type on the banderole for the Lebkuchen packaging.
    Katharina Pflug. License: All Rights Reserved.

    Embossed lettering and type on the banderole for the Lebkuchen packaging.

    Pfeffer & Frost presents the world-famous Elisen-Lebkuchen (gingerbread) in a new rebranded look and packaging. A biodegradable foil keeps the cookies perfectly fresh and doesn’t harm the environment. The banderole paper, printed by Letterjazz Print Studio, is made from a beautiful blue waste paper (post consumer + post industrial paper waste, available from Gmund Paper). The delicate yet extensive embossing gives the banderole a calm and sophisticated appearance.

    The number three is a lettering and the number five is based on Ohno Fatface. We also adjusted the R in Futura a little bit, giving the leg some more swing. Futura is paired with all caps Futura Condensed and the Pfeffer & Frost logo uses Buffon.

    Art direction, design and lettering by Ellijot.

    Details of the embossed lettering and type on the banderole for the lebkuchen packaging.
    Katharina Pflug. License: All Rights Reserved.

    Details of the embossed lettering and type on the banderole for the lebkuchen packaging.

    Pfeffer & Frost Lebkuchen packaging 3
    Katharina Pflug. License: All Rights Reserved.
    Packshots.
    Katharina Pflug. License: All Rights Reserved.

    Packshots.

    Pfeffer & Frost Lebkuchen packaging 5
    Katharina Pflug. License: All Rights Reserved.

    Typefaces

    • Ohno Fatface
    • Buffon
    • Futura
    • Futura Condensed

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