Founded in 2018, Shikoba Therapies combines the therapeutic power of essential oils, herbs and gemstones with reflexology techniques and energy principles to nurture your physical and spiritual well-being.
Studio Work worked closely with Shikoba Therapies to create a strategy that represented their ethos. With wellness and beauty in mind, we aimed to create an identity to attract the eye of individuals who practice self-care, ritual, and natural therapies. With a niche product and audience who practice wellness daily, it was important to look closely at where else this demographic shops and what they are attracted to. This trail of research led to us exploring outcomes, with a final execution of two typefaces, Romana for its distinctive cuts and Sporting Grotesque for its attitude and minimalist design. Art direction followed for all photographic shoots, using natural environments and candid poses of the products being used in daily life. To tie everything in primary brand colours of black and ivory deliver an effortlessly elegant aesthetic.