Personalised card and gift retailer Moonpig has unveiled a complete brand overhaul designed by its in-house creative director and creative team, working together with Ian Styles, Simon Smith and Stuart Hammersley with a new typeface by Rick Banks. It is the first refresh since Moonpig.com launched in 2000 and the company has dropped the .com from its name and its cartoon pig mascot.
The new identity and typeface is being rolled out across the Moonpig website, its products and printed promotional materials as well as being used on TV campaigns. The branding takes an unconventional, but playful, concept that plays on the surreal name of the company.
“Building on its new positioning our idea was a simple one; create a whole new world for Moonpig, one where we imagine that we live life on the moon, where the normal rules don’t apply,” says Ian Styles.