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Selfridges Rebalance packaging design

Contributed by F37 Foundry on Nov 19th, 2020. Artwork published in
circa 2015
.
    Selfridges Rebalance packaging design 1
    Tony Hay. License: All Rights Reserved.

    F37 Bella by F37 Foundry is used in the “Rebalance” confectionery collection by Sellfridges, the chain of high-end department stores in the United Kingdom.

    From Selfridges:

    The perfect complement to your active lifestyle, our Rebalance hamper is packed full of naturally sourced goodness. A health-conscious selection, you can enjoy all the benefits from our brand new super food range; from buckwheat granola to pumpkin seed butter and raw cacao biscuits to beet bars, these staples and snacks are full of nourishing properties with no shortage of flavour.

    F37 Bella is used in all caps for the product names and also appears for the declaration of weight. It’s paired with Chronicle Italic for the formulas. The Rebalance wordmark is in caps from Brandon Grotesque Black.

    Selfridges Rebalance packaging design 2
    Tony Hay. License: All Rights Reserved.
    Selfridges Rebalance packaging design 3
    Tony Hay. License: All Rights Reserved.
    Selfridges Rebalance packaging design 4
    Tony Hay. License: All Rights Reserved.
    Selfridges Rebalance packaging design 5
    Tony Hay. License: All Rights Reserved.

    Typefaces

    • F37 Bella
    • Chronicle
    • Brandon Grotesque

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