To help spread the message about ‘One On Us’ a platform created by craft beer brand Brewgooder for people to donate beer and send a personal message to NHS staff during the coronavirus pandemic, Manifest created a nationwide billboard takeover featuring messages of gratitude and support from generous Brits who had already donated beer to front line workers.
The billboards, which were stationed across the country, featured some of the thousands of messages of appreciation that have been submitted by the public alongside the 24,000 cans of beer donated to NHS workers leading the fight against COVID-19.
In just four days, the campaign garnered over 3,000 pledges of support resulting in over 12,000 donated brews.
James Hughes, head of brand at Brewgooder said: “The core purpose of the campaign was to provide a way for the British public to show love and appreciation to NHS and healthcare workers across the UK.
The genuine messages of support submitted via the campaign by members of the public, which could be seen by thousands of healthcare workers traveling to or from work, hopefully, brightened their day.