After 130 years as a strong player in racket sports, Dunlop’s brand presence had slowly diminished over the years. It was time to revive this iconic heritage brand.
Beautifully designed, technically sophisticated, a customised version of our F37 Jagger typeface was a perfect marriage for our client Dunlop.
Following recent acquisition the Dunlop racket sports brand needed a new brand and marketing strategy and with that a new visual identity. F37 Jagger provided us with the perfect font to modernise and future proof our typography which plays a key role across all brand touchpoints.