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Claudia Andujar. La Lutte Yanomami at Fondation Cartier

Contributed by Production Type on Dec 16th, 2020. Artwork published in .
    Exhibition posters in a Paris Métro station.
    Source: http://www.devalence.net deValence. License: All Rights Reserved.

    Exhibition posters in a Paris Métro station.

    In 2019, the Fondation Cartier in Paris hosted the exhibition Claudia Andujar. La Lutte Yanomami, showing the work of the renowned photographer and activist. Famous worldwide for her devotion to the Yanomami, one of the largest indigenous group of Brazil, Claudia Andujar has spent fifty years of her life documenting and fighting for the preservation of the Yanomami people and their culture.

    Pursuing their collaboration with the museum, design studio deValence was in charge of the visual identity of the exhibition. It’s characterized by the use of Mars Condensed from Production Type, which is present in all media to catch the eye. In fact, the vertical lines of the condensed typeface appear almost as stripes, contrasting on the posters with the bright-colored homogenous photographs. The letters somehow evoke the verticality of the Amazon forest in which the Yanomami live, an impression that’s reinforced by the exhibition’s scenography, with the walls painted in green. However, the effect of Mars Condensed on the viewer is not one of natural serenity: It rather is imposant, visible, urgent – very much like the recognition the Yanomami have been fighting for, for so long. Through the use of Mars Condensed, deValence succeeded in visually transmitting the dedication of Claudia Andujar to her cause.

    Mars Condensed is paired with Borges, a typeface family by the Latin American foundry PampaType and named after Argentine writer and poet Jorge Luis Borges.

    Introductory panel in the exhibition, with text in French and English.
    Source: http://www.devalence.net deValence. License: All Rights Reserved.

    Introductory panel in the exhibition, with text in French and English.

    French titles in Mars Condensed are combined with all-caps Borges for the English version below.
    Source: http://www.devalence.net deValence. License: All Rights Reserved.

    French titles in Mars Condensed are combined with all-caps Borges for the English version below.

    Claudia Andujar. La Lutte Yanomami  at Fondation Cartier 4
    Source: http://www.devalence.net deValence. License: All Rights Reserved.
    Claudia Andujar. La Lutte Yanomami  at Fondation Cartier 5
    Source: http://www.devalence.net deValence. License: All Rights Reserved.
    Exhibition leaflet.
    Source: http://www.devalence.net deValence. License: All Rights Reserved.

    Exhibition leaflet.

    Claudia Andujar. La Lutte Yanomami  at Fondation Cartier 7
    Source: http://www.devalence.net deValence. License: All Rights Reserved.
    Claudia Andujar. La Lutte Yanomami  at Fondation Cartier 8
    Source: http://www.devalence.net deValence. License: All Rights Reserved.
    Detail from the multilingual website. In addition to Borges and Mars Condensed, the website uses . The custom sans serif by Fonderie Cartier appears for the small print at the bottom.
    Source: https://claudia-andujar.fondationcartier.com License: All Rights Reserved.

    Detail from the multilingual website. In addition to Borges and Mars Condensed, the website uses FCartier. The custom sans serif by Fonderie Cartier appears for the small print at the bottom.

    Website detail with all-caps Borges Negra Italic for the chapter title and Mars Condensed for the artist’s name and the navigational hints.
    Source: https://claudia-andujar.fondationcartier.com License: All Rights Reserved.

    Website detail with all-caps Borges Negra Italic for the chapter title and Mars Condensed for the artist’s name and the navigational hints.

    Typefaces

    • Mars Condensed
    • Borges
    • FCartier

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