Aprila
Contributed by Dennis Moya Razafimandimby
on Nov 30th, 2020. Artwork published in
circa 2020
.
Heydays designed the new visual identity of the bank Aprila. They used two typefaces of newglyph; Atacama and Antarctica.
Aprila is not a regular bank. They act as the long-term partner for small and medium businesses. These are the cornerstone of the private economy, comprising 99 percent of European enterprises. Yet they are too often ignored by large banks.
This new identity emphasises their role by instituting a quiet, calm and confident look. Classical typography, simple compositions and strong claims give them the voice they need to gain the trust of SMEs. We developed their brand strategy, visual identity and guidelines for building their new website.
