A large amounts of banners, posters and ephemera (many can be seen in situ in Adrian Bugge’s photographical documentation and on the official Y-block website) were produced throughout the Støtteaksjon for å bevare Y-blokka (“Campaign to save the Y-block”). The many events – including movie screenings, art installations, concerts, public debates, demonstrations and more – were given a coherent appearance by lead designer Saralinn Hembre Singstad of Mandag Studio. The identity initially consisted of a pared down color palette, Pablo Picasso’s Y facade drawings (reinterpreted by artist Ane Barstad Solvang) and one typeface, Folio. The typographic palette was later extended with Frode Helland’s Viksjø typeface and archival photography from the Teigen Fotoarkiv collection.
The Viksjø typeface was designed in response to the looming demolition threat, and cast in concrete as part of the activist exhibition Blow it up / Tear it Down.