Identity and website for Architecture Doing Place, an architecture and urban design studio from London. This project is an exercise of strengthening and synthesizing the previous identity of A.Do.P.
The logotype is conceived as an architectural element that vertebrates the identity. Its flexibility allows to adapt it to different supports. It is a system itself that mutates depending on the application, thus generating different layout.
With the aim of reinforcing the values of the studio and its cultural background, the selected color-scheme is based on African imaginary. The result is a more approachable and playful attitude.
The main element of this project is the website. The logotype was therefore designed to work primarily on the digital medium, reinforcing its functionality as an element of interaction and organization of the content.