Appart logo (2020)

Appart is a design studio based in Belgium, specializing in the creation of websites and apps.

Apart in Dutch has an abstract meaning. It can be used negatively, but mostly positively. It stands for all types of words like unique, special, one of a kind, on its own, but also weird or unusual. From this Dutch word and the union between App and Art, the name derives.

For the logotype, a clean sans serif (Neue Haas Grotesk, designed by Christian Schwartz) was used that incorporates the sensations of a modernist design. Some letters were cut to form a negative square, both in the horizontal and vertical format, symbol of the manifesto of the studio: a simple design.

A squared format was chosen for the business card, echoing the shape of the logotype, and colored in gray, black or orange.