The Right Guys are a group of financial specialists, consultants and investment experts based in Prague. For their branding, we used Apoc as an interesting typeface that held that majestic feel, while looking modern and playful. The logo has been created with Bagnard. Two of its beautiful letters g create an interlinear ligature and a brand symbol – a chain of connections, which then ended up worming a brand pattern used on stationery, club jackets and handkerchiefs. Loosely spaced capitals of Roboto are used in small sizes for the logo and additional information.